Patrons popping into the Brentwood’s Liquor Depot this weekend will see a familiar face towering above the bottles after the unveiling of a sculpture of rapper, actor, entrepreneur and media personality Snoop Dogg.
The seven-foot-tall depiction of the iconic entertainer, dubbed Snoop Uncorked, is a marketing gimmick to promote the arrival of 19 Crimes Cali Red in Alberta. It’s the first California wine from the Australian winemaker and its first collaboration with Dogg, whose career has consisted of everything from creating groundbreaking hip-hop albums, to playing Huggy Bear Brown in the cinematic reboot of Starsky & Hutch, to swapping recipes with Martha Stewart on the TV series Martha & Snoop’s Potluck Dinner Party.
The piece is the work of local artist Tyler Lemermeyer, who was handpicked for the job.
“I’m pretty excited about it,” says Lemermeyer, a multi-disciplinary artist who specializes in murals, illustrations and animation. “It’s definitely an unexpected place to find art. I think it will be nice to have both the celebration of the brand and also — I don’t want to toot my own horn — but be mesmerized by a piece of art. It’s unexpected.”
The sculpture itself is a mix of realism and the abstract, with Dogg standing amid shapes meant to represent the Pacific ocean and speakers that are bunched together to represent grapes. There is also a painted canvas backdrop and it all sits atop a base made of wine corks. The steel-supported figure is made of medium-density fibreboard and comes adorned with gold necklaces.
The sculpture was unveiled on Friday and will stay at the Brentwood Liquor Depot for an unspecified but limited time.