New social media campaign targets COVID-19 misinformation with science

A group of Canadian scientists and health experts is starting a campaign to debunk misinformation about COVID-19.

The scientists involved are using the hashtag #ScienceUpFirst to provide information about the ongoing pandemic using science-based evidence on social media.

Read more: Misinformation is spreading as fast as coronavirus. It will ‘take a village’ to fight it

The campaign is lead by Prof. Timothy Caulfield from the University of Alberta’s faculty of law and Sen. Stan Kutcher of Nova Scotia.

Caulfield says in a news release that misinformation is a threat to the lives of all Canadians and is proven to be one of the factors fuelling COVID-19 infections.

Read more: Cabbage, cavemen and miracle cures: how fast-moving COVID-19 science can confuse the public

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He says misinformation about the pandemic is also dissuading Canadians from getting vaccinated.

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Caulfield is known for taking Gwyneth Paltrow’s wellness brand Goop to task in his book Is Gwyneth Paltrow Wrong about Everything? and a Netflix series A User’s Guide to Cheating Death.

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